CALENDAR

Sponsorship Day at the Reial Club de Tennis de Barcelona 1899

Sponsorship Day at the Reial Club de Tennis de Barcelona 1899

INDESCAT, in collaboration with the Real Club de Tenis Barcelona 1899, is organizing a Sports Sponsorship Conference on October 16 at the RCTB 1899 facilities.

The session will provide a 360º vision of the world of sports sponsorship, covering the entire cycle and giving voice to the different stakeholders involved. Through the direct experience of sponsoring companies and professionals with a consolidated track record in this field, we will uncover key insights, lessons learned, and future trends.


PROGRAM:

9:30 Registration and arrival

10:00 Welcome

10:10 Panel 1: Sponsorship Acquisition

  • Cristian Llorens, Director d’Assets, RPM Sports
  • Victor Casanovas, Director General, SevenMila
  • Patricia Viñals, Directora d’Estratègia de Patrocinis iAliances, Bàsquet Girona
  • Isaac Taberner, Director del Màster en Gestió i MàrquetingEsportiu / Responsable de la línia de recerca Fan Experience Lab, Universitatde Vic - Universitat Central de Catalunya (moderador)

10:50 Panel 2: From Acquisition to ROI

  • Cinto Ajram, Fundador i CEO, CA Sports
  • Gabriel Escarpenter, Senior Manager Sponsorship Sales, Euroleague Basketball
  • Ramon Amich, Director pel Sud d'Europa i Llatinoamèrica,Nielsen
  • Marc Menchen, Fundador i CEO, 2playbook (moderador)

11:30 Coffee break & Networking

12:00 Panel 3: The Role of the Sponsor

  • Meritxell Verdaguer, Category Manager, Frit Ravich
  • Enric Vila, Director Corporatiu, MGC Mutua (Mutua General de Catalunya)
  • Paula Jiménez, Global Sports Marketing & Partnership, ISDIN
  • Xavi Lleonart, New Business Manager, 343 Media (moderador)

12:40 Panel 4: Inspirational Case from the Music Industry 

  • Sandra Solé, Sponsorship Manager, Cruïlla
  • Griselda Zaragoza, Responsable de Patrocinis Musicals i Culturals, Damm
  • Anna Viladot, Directora de Comunicació i PR, Vueling
  • Borja Pardo, Director i co-fundador, Sphera Sports (moderador)

13:20 Closing by INDESCAT


The conference is driven by INDESCAT’s Marketing and Sponsorship Working Group, a collaborative space for professionals in the sector that works to promote knowledge, trends, and best practices in the field of sports sponsorship.

Full program coming soon.

IMPORTANT: This event is open to everyone. Capacity is limited and registration is mandatory. Registration does not guarantee a place; participation will prioritize the widest possible range of companies and those directly connected to the session’s theme.

Attendees are informed that photographs and videos of the event will be taken.

Information

Date


Thu, 16 October 2025 09:30 - 13:30


Venue:


Reial Club de Tennis Barcelona 1899


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OTHER ACTIVITIES

Sponsorship Day at the Reial Club de Tennis de Barcelona 1899

Reial Club de Tennis Barcelona 1899

16 October 2025

INDESCAT, in collaboration with the Reial Club de Tennis de Barcelona 1899, is organizing a Sports Sponsorship Day on October 16th at the RCTB 1899 facilities.

The session will provide a 360º vision of the world of sports sponsorship, covering the entire cycle and giving voice to the different stakeholders involved. Through the direct experience of sponsoring companies and professionals with a consolidated track record in this field, we will uncover key insights, lessons learned, and future trends.

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